Orlando City Moniker Kits
Orlando City celebrated six of their players with unique jerseys that tell the players’ stories and identities. Instead of players’ names, we created special backs to the jerseys that have the players’ nicknames, with further design elements on the back and right sleeve of the jersey adding to the storytelling.
The players are some of Orlando’s most celebrated and iconic — captain Nani, goalkeeper Pedro Gallese, defenders Ruan and Robin Jansson, midfielder Junior Urso, and forward Chris Mueller.
The run was a marketing push to deepen the ties of players to the team, fans to the players, and a creative way to spin a kit that was reaching the end of its shelf life. Each kit held a limited run of 50 prints, selling out every one of them generating over $40,000 in revenue and clearing 300 jerseys into the market.